CREATIVE STUDIO

DESIGN

Lovable visual system

CODE

AI-powered interaction

COMPANIONSHIP

Daily emotional presence

JALAB POSITIONING

An IP should not only be seen. It should respond.

JALAB uses AI to give characters perception, expression, and memory, turning adorable visual assets into lasting companionship.

AI-driven emotional IP

VISUAL SYSTEM

Rebuilt from the design system: sweet, held by black structure.

White-pink-violet mist background + oversized mascot hero + black title / CTA + purple accent + neon-lime memory point

#6B4EFFBrand Purple #CCFF00Memory Lime #0D0D0FPremium Black #FF5DB8Emotion Pink #D4CCF5Violet Mist

TYPE REPLACEMENT

JALAB

EMOTIONAL AI IP BRAND

JALAB pairs a sharp technical logo language with a soft companion tone. Headlines stay bold and geometric; supporting copy stays warm, simple, and easy to read.

Montserrat / 800 Geometric bold headline matching the reference. For CREATIVE STUDIO, JALAB STUDIO, navigation, and keywords.

Noto Sans SC / 900 Reserved for Chinese fallback only, keeping the same clean, heavy, geometric tone when bilingual text is required.

Noto Sans SC / 500 Used only for supporting copy when Chinese appears later; the current deck keeps visible copy in English.

CHARACTER STATES

One IP needs the same soul across every emotional state.

Hello

First meeting / welcome

Talk

AI chat / companion

Explore

Connect / explore / task

Need Care

Low battery / rest / comfort

EXPERIENCE LOOP

From seeing a character to building a relationship.

Emotional companionship is not a one-time visual surprise. It grows through small responses every time users return.

MEETAttracted by cuteness

TALKStart the conversation

REMEMBERLearn preferences

CREATECo-create moments

COLLECTTake it into life

CREATIVE STUDIO

DESIGNEmotional visual system

CODEAI-powered interaction

COMPANIONSHIPDaily emotional presence

APPLICATION

Let the IP come alive on digital touchpoints first.

Website, app, stickers, spaces, and merchandise should share one emotional language: white-pink-violet air, black structure, and a neon-lime memory point.

TOUCHPOINTS

Make companionship collectible in the physical world.

AI-driven IP does not have to stay on screen. It can move into packaging, gifts, exhibitions, and emotional products people can own.

NEXT STEP

Build JALAB as an IP world people can enter.

The deck defines the visual tone first. Next, we can break it into website hero, character page, interactive experience, and partnership pages.

01 DeckBrand story and visual direction

02 WebsiteHomepage hero and page system

03 IP KitCharacter states and sticker assets

THANK YOU

See you in the next IP world.

JALAB turns adorable characters into emotional companions people remember, revisit, and grow with.